Provide Good "Fodder" for the Search Engines
It's a waste of time money and effort if your site gets no visitors.
The main source of website traffic are the search engines. Names such as Google, MSN and Yahoo are just a few.
Sites which are designed, or "optimised" to rank well in the search engines will obviously attract more visitors as these sites will be placed higher in the search results for the keywords searched.
The main search engines use crawlers or robots to index
websites which are then listed on the search results.
To help get your site listed inthe search engines I would recommend against the use of
frames within it as frames have been described as responsible for confusing the search engine robots.
( A frames page itself contains no visible content but it does contain
instructions on which pages to show simultaneously and how they will be
displayed within the browser window.)
Also, frames
do make it hard for visitors to bookmark a specific page.
Another thing to note when considering just how your site will be received by the search engines is not to provide important information in the form of Flash movies or images.
The reason for this is that search engine robots are only able to read text from the source code of your site and consequently if you
provide important points in Flash movies or images rather than as text, it will do nothing to enhance your search engine ranking.
The use of meta tags on every page of your website is recommended.
Although meta tags do not appear to have the importance now that they had in the past, they are considered to be beneficial in making the search engine robot's task easier and they may crawl your site more often.
Tony Wilton
or Telephone 0412 529 243
You can do the same to ensure that your Website is more search engine friendly.
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